Cadillac Utilizes Apollo Program Strategy to Assemble Squad from Scratch for Melbourne Startline.
Approximately twelve months previously at the Vegas Grand Prix, Cadillac were finally given the official approval as the world of Formula One's most recent entrant for the 2026 season. Establishing the team from scratch has required a hectic operating tempo that the team boss, Graeme Lowdon, has equated to the Apollo moon landing. As Formula One arrives on the Vegas strip this race weekend, Cadillac understand time is getting tight.
The Race Against Time to Melbourne
At the season finale of the campaign to be staged in the United States, with around three months to go before they hit the circuit for the maiden outing in Australia at the 2026 season opener, the Cadillac F1 project have made significant progress but, in what must seem like a monumental challenge, they are conscious there will not be enough hours in the day.
The CTO, Nick Chester, joined the newly formed operation in March 2023 not long after it was established, when the organization were without even an approved entry. He has been at its core from that point and enjoys a knowing grin when considering the ride.
“You might get a brief moment thinking back at what you’ve done and think: ‘Wow, isn’t this fantastic what we’ve done in less than three years,’” he notes. “Then the very next instant you realize: ‘Well, we’ve still got a significant amount to do.’”
A Unique Opportunity
Nick Chester enjoyed success at Renault in Alonso's victorious campaigns of 2005/2006 and was in command of technical direction at the new Mercedes electric racing team, but no previous experience has quite compared with the challenge of introducing the all-American Cadillac brand, a factory team supported by the corporate entity, General Motors Corporation, into Formula One.
“Creating an grand prix team from the ground up, when will you ever have the possibility to do that?” he says. “It is like nothing else. In an existing team you won't have the chance to transform organizational mindset.”
With each passing day that goes by thoughts are more focused on the approaching critical moment in Melbourne and goals are being set realistically.
“It's reasonable to expect that a brand-new squad entering the sport is going to be last but simply getting on to the grid will be an feat in itself,” the team principal stated this year and while Chester agreed with this sentiment he thought the squad had a statement to make as well.
“Our primary goal we aim to demonstrate is that we belong on the grid,” Chester explains. “So we turn up and we function efficiently. We seek to prove that we are a serious contender performing the right things on the track. After we’ve shown that our credentials are solid, then we aim to demonstrate forward movement from there on.”
Driver Lineup and Recruitment Push
In August they signed Sergio Perez and Valtteri Bottas as their pilots for 2026, a tandem remarkable for their invaluable experience in operating at the front in two championship-winning squads, the Red Bull team and the Mercedes team, and Bottas reflected the attitude of combative optimism.
“Of course, we have a realistic outlook,” he said. “We have a huge amount of work to do, and we expect probably a challenging beginning, because it's the top level of motorsport. But we aren't joining to finish last. I am confident with this structure, with this team, these personnel, there’s no reason why we won't be able to progress rapidly to a competitive level and taste victory.”
To achieve that goal hiring has been in overdrive, with employees now up to over 400 and intended to attain the target of 600 quickly. Alongside their existing facility at the Silverstone circuit, the team are in the midst of finishing an headquarters at Fishers in the Indianapolis area and there is the General Motors facility in Charlotte, North Carolina, where they are developing the center to produce the new engine, scheduled for 2029 – in the meantime they will use Ferrari power units – and the Toyota's wind tunnel in Germany. It is a intricate organization, contrary to the direction in F1 for increased consolidation, and has inspired the innovative team culture to which the CTO alluded.
Apollo Blueprint
“We've drawn heavily from the Apollo program,” said Lowdon shortly before the British Grand Prix in mid-season. “We are pragmatic, we recognize how difficult it is. The schedules, are incredibly tight. OK, we’re not putting a man on the moon, but it can seem that way.”
So they have adopted, rather than the usual hierarchical system, a decentralized management comparable to that of Nasa’s, where there were a variety of project teams all working on different aspects of the mission at a different facilities.
“If you have to go through a process where an issue arises and they raise it up to their manager, that supervisor communicates with a manager in another department, it travels back down, the process is very slow,” notes Chester. “Therefore we enable team members to take charge. Avoiding management approval for each action is so much cleaner and quicker.”
Upcoming Challenges
The effectiveness of this nimble approach will be proven in the intensity of Grand Prix next season and there is a considerable amount on the line for the sport, too. Cadillac have recruited as their reserve driver the 25-year-old American Colton Herta